Juanjo holds law and business degrees from ICADE, as well as an Executive MBA from IE University. He worked in London as an auditor from 1984-1985 in Deloitte, Haskins & Sells. He later joined Grupo Ruiz and focused on discretionary and urban passenger transportation as well as tourism and leisure. He additionally served as direct staff to the General Directorate and Director of Iberosol Turoperador. He later joined Coca-Cola Spain where he has fulfilled numerous different roles and responsibilities in various areas of the company. He was previously in charge of the development and implementation of a new business structure for bottlers via the Human Resources department. He was subsequently involved in the departments of key account managers and telemarketing, specifically responsible for recruitment, hiring, and training. Later, he coordinated Coca-Cola’s participation and events during the 1992 Olympic Games hey in Barcelona, as well as the Expo of Seville. Next, Juanjo joined the External Relations department in which he was in charge of local sponsorship programs, in addition to the development of the company’s environmental policy for Spain and Portugal, as well as the creation of a consumer service department.
Juan José Litrán is currently the Director of Corporate Relations at Coca-Cola Spain for the countries of Spain and Portugal, as well as the areas of Public Affairs and RSC. He is furthermore the Head of the Crisis Committee.
Member of the European Sustainability Committee and also a member of the numerous teams that focus on the areas of the environment and corporate social responsibility.
Director and Member of the Board at the Coca-Cola Foundation.
Member of the company’s leadership team on at Iberia.
Member of the Management and Communication Committee of the Spanish Association of Soft-drink Manufacturers, member of the Federation of Food and Beverage Industries, member of the Board of Directors of ANEABE of the Alimentum Foundation, and the Executive Committee of AME, the Multi-industry Association of Food and Beverage Companies. Leader of the RSC Committee at AMCHAM Spain.